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Oh, hello

This is me 👩‍🎨

I've always gone by the Shakespearean mantra, "there's a method to the madness." As a user-centric design expert, I have years of experience designing and developing collateral for digital marketing. I thrive on creative problem solving, and I am dedicated to producing clean, bold artwork with performance metrics in mind.

moi.png

*Liam Neeson voice*

I have a particular set of skills

UI/UX, Web Design, Wireframing,
Branding, Design UI, Illustration, HTML/CSS

Experience

Jun 2021 - Jan 2024

Senior CRO Designer

Gartner Digital Markets

  • Designed and developed PPC landing pages, merging vendor branding / aesthetics and campaign conversion rate goals (averaging 4-10%).

  • Improved vendor conversion rates by 102% on average, compared to the pages they built themselves.

  • Trained, mentored, and peer reviewed the work of 12 teammates to upskill the team on visual design, CRO, and UX best practices.

Jul 2018 - Jun 2021

CRO Designer

Gartner Digital Markets

  • Designed PPC landing pages for Strategic SaaS vendors across Gartner Digital Markets’ three brands: Capterra, GetApp, and Software Advice.

  • Collaborated closely with software vendors and account managers to improve landing page and overall campaign performance.

  • Performed competitor analysis and research on customer needs within the industry for each project.

Aug 2017 - Jul 2018

Digital Designer

Team Velocity Marketing

  • Worked as the primary producer of email campaigns for Full Service accounts (strategic clients requiring a level of service that goes above and beyond standard agency offerings.)

  • Created original campaign artwork advertising current incentives and building brand equity.

  • Monitored campaign reporting and coded custom emails for clients.

Mar 2016 - Aug 2017

Graphic Designer

Team Velocity Marketing

  • Responsible for designing a high volume of customizable mail pieces and dynamic web banners on a daily basis.

  • Laid out InDesign templates that utilized a proprietary plugin to feed in consumer data and deliver targeted marketing collateral.

May 2015 - Mar 2016

Graphic Design / Marketing Associate

TTR Sotheby's International Realty

  • Designed custom print and digital marketing pieces, including email newsletter templates and brochures.

  • Assembled, produced, edited, and invoiced all advertising material for print publications (glossy magazines, newspapers, etc).

Tools

Figma

Photoshop

Illustrator

HotJar

Dreamweaver

User Testing

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