Engagedly
Client:
Engagedly
Year:
2022
I worked with Engagedly’s director of digital marketing to create an optimized landing page for their Objectives and Key Results (OKR) software product. I created custom background graphics, enhanced product images, and wrote / edited copy to simplify the vast amount of branding collateral with which they provided me.
Process:
Development:
The page build required skills in front-end design and back-end coding (HTML, CSS, JS), as well as the set up of a CMS (Marketo) integration to ensure the final page was brand-compliant and fully-functional. The direct CMS integration also ensured that leads' contact information reached the clients' servers in compliance with data protection regulations.
Results:
The page yielded a 96% increase in conversion rate (going from 3.85% to 7.55%). As an additional result, the client increased their monthly PPC spend, from $5,000/mo to $9,000/mo.
