Learning Stream Landing Page
Client:
Lumaverse
Year:
2022
I had been working with the ad agency, Lumaverse, that marketed several products enrolled in PPC campaigns with Gartner Digital Markets. After I built out three other successful landing pages for Lumaverse, the point of contact reached out to me, specifically, to build a page for their Learning Stream course registration software. I conducted a competitor analysis, collaborated with the point of contact for strategic copywriting and positioning, and incorporated CRO/UI design best practices to guide design decisions and content strategy. Finally, the page then went through peer review to gather feedback and finalize the design.
Process:
Development:
I used HTML, CSS, and JavaScript to inject custom code on to the page. I added micro-animations on elements like buttons and hover headers to achieve a pleasant, on-brand user interface. I also set up Webhook and custom Salesforce integrations on the form, so lead information could securely, compliantly arrive at the point of contacts' endpoint.
Results:
After 3 months live in the PPC campaign, the page converted at 10.63%, a 215% improvement from the conversion rate of the page the client previously used. The client, pleased with performance, then increased their PPC investment, from $3,000/mo. to $11,000/mo.
