PPC Vendor Signup Page
Client:
Capterra, a brand of Gartner Digital Markets
Year:
2023
I was tapped for this internal project to optimize a specific page on the Capterra website: the page software vendors use to signup for Gartner Digital Markets (Capterra's umbrella brand) Pay-Per-Click advertising. Working closely with the dedicated User Experience teams, I collaborated with them in Figma to make a series of low-fidelity mockups, then swiftly built out more dynamic prototypes with Capterra's design system.
Process:
Development:
The project required a thorough understanding Figma, including component library creation and dev mode.
Results:
We settled on a design solution that would meet the needs expressed by two personas: vendors interested in starting with GDM's free "basic" service, and motived vendors that are ready to invest in PPC. Therefore, the final solution offers two Calls-to-Action: a "BASIC LISTING" signup, and a "PAY-PER-CLICK" signup. The buttons toggle two different forms that route to different signup flows and respective sales teams.
